ELEARNING FOR SALES TRAINING
Sales is a dynamic process where products, services, and customer needs vary with time and circumstances. As a result, eLearning for sales training is perfect for this ever-changing environment because of eLearning’s dynamic nature.
CUSTOM ELEARNING COURSES FOR SALES TRAINING
Sales is a process that deals with dynamic variables such as changing products and services, customers, regions, and preferences. Two important tools are regular training and access to easily available information.
Exposure to new concepts of selling improved negotiation skills and ease in highlighting the benefits of a product or service are the primary skills every salesperson needs. Coupled with readily available information, sales becomes an easy process. Traditional sales training relies heavily on a trainer-trainee scenario. Here, a trainer engages a group of learners to conduct the training. Post training, there is no real way to assess learners. The art of sales is unique to each individual, and true assessment is carried out on a one-on-one basis.
eLearning allows your organization to create engaging sales courses with active assessments where individuals can record their answers and trainers can evaluate these answers on a one-on-one basis.
WHY CHOOSE ELEARNING FOR SALES TRAINING?
Regular changes: Products, services, customers, and customer preferences undergo regular changes. Regular training helps sales professionals adjust to frequent changes. Traditional training once given is never repeated. In situations where factors that affect sales keep changing, providing regular traditional training becomes uneconomical.
Access to information: Due to the nature of sales, team members are often on the move, shuttling between appointments and meetings. With such busy schedules, it is tough for organizations to train their sales team members regularly. Furthermore, closing sales deals requires the team members to have access to information anytime, anywhere—even during a sales meeting. But traditional training demands the presence of all sales team members at a central venue, and post-training, it is up to the individuals to retain as much information as possible.
Two-dimensional approach: Traditional training follows an outdated two-dimensional approach which includes lectures and assessments. eLearning follows a multidimensional, immersive approach to sales training, which includes lectures, videos, simulations, role-plays, and assessments to provide an all-rounded training experience. This is apt as selling is also a multidimensional process.
Need for regular training: Traditional training is not repeated due to the combined costs of time, effort, and finances. Sales is a function which requires regular training and assessment, keeping the sales team members updated and sharp. In situations such as these, maintaining a force of well-trained sales personnel using traditional methods becomes cost and effort intensive.
Comprehensive assessments: Traditional sales training assessments comprise one-on-one trainer and trainee interactions or measuring actual improvement in sales figures post training. The former is a time-consuming method and cannot be repeated regularly. While, the latter is unreliable as it cannot identify areas where the sales team members are lacking. Sales training requires accurate assessing tools which identify areas for improvement such as sales pitch, negotiation, product explanation, and sales emailing.
Training resellers and channel partners: Organizations work with internal and external sellers. External sales bodies comprise of resellers, distributors, and vendors who sell and promote an organization’s finished products. Training these channel partners is a complex and cost-intensive process as these parties may be geographically dispersed. Training may be required in multiple languages. Multi-language eLearning is more cost-effective than hiring trainers who speak different languages and can travel the world conducting the same training over and over again.
HOW DOES ENYOTA’S ELEARNING COURSES FOR SALES TRAINING HELP YOUR ORGANIZATION?
Simulation-based training: eNyota understands the multidimensional nature of sales and incorporates real-life situations (like how to conduct an ideal sales meeting) with audio, video, and assessment elements to create impactful sales training courses.
Mobile-optimized courses: Our sales courses are mobile-optimized, allowing sales team members access to training content and product information, anytime, anywhere.
Training resellers and channel partners: eNyota helps your organization create eLearning sales courses for resellers and channel partners, allowing them easy access to training content on your various products and services.
Complete sales training: Create a series of eLearning sales training courses ranging from sales pitching, essentials of negotiation, understanding products, and framing sales emails. All rounded sales training for a well-rounded sales team!
Strong assessments: We create eLearning courses with inbuilt assessment models to test your sales employees. These assessments range from multiple choice answers to open ended questions.