In a fast-paced world with constant product changes and service updates, you need a sales team that is constantly updated and ready to sell your products and services to the masses. Building high value custom sales eLearning courses is one way to keep your sales teams updated. If you’re interested in building sales training courses that are designed around your products and services keeping your sales teams in mind, reach out to us.
Custom eLearning for Sales Training
Online sales training presented in an eLearning format is a steadily growing business. Today, more sales professionals are accessing paid and free online eLearning courses to upskill themselves than ever before. As organizations see the existing demand for such courses increase, more of them have started offering online sales training and eLearning courses free of cost to their employees.
Sales is a process that deals with dynamic variables such as changing products and services, customers, regions, and preferences and two important tools in the bag of every sales professional are access to regular training and access to easily available information.
Exposure to new concepts of selling, improved negotiation skills, and ease in highlighting the benefits of a product or service are the primary skills every salesperson needs coupled with readily available information. Traditional sales training relies heavily on a trainer-trainee scenario. Here, a trainer engages a group of learners to conduct the training. Post training, there is no real way to assess learners. However, eLearning makes sales training both dynamic and engaging with complete scope for tracking and assessing the progress of learners. As a result, more companies are actively choosing custom eLearning courses for sales training.
eLearning allows your organization to create engaging sales courses with active assessments where individuals can record their answers and trainers can evaluate these answers on a one-on-one basis. Recording answers is an advanced format of reply submissions.
eLearning for Sales Training Tips and Use Cases
WHY CHOOSE ELEARNING FOR SALES TRAINING?
Regular changes
Products, services, customers, and customer preferences undergo regular changes. Regular training helps sales professionals adjust to frequent changes. Traditional training once given is never repeated. In situations where factors that affect sales keep changing, providing regular traditional training becomes uneconomical.
Access to information
Due to the nature of sales, team members are often on the move, shuttling between appointments and meetings. With such busy schedules, it is tough for organizations to train their sales team members regularly. Furthermore, closing sales deals requires the team members to have access to information anytime, anywhere—even during a sales meeting. But traditional training demands the presence of all sales team members at a central venue, and post-training, it is up to the individuals to retain as much information as possible.
Two-dimensional approach
Traditional training follows an outdated two-dimensional approach which includes lectures and assessments. eLearning follows a multidimensional, immersive approach to sales training, which includes lectures, videos, simulations, role-plays, and assessments to provide an all-rounded training experience. This is apt as selling is also a multidimensional process.
Need for regular training
Traditional training is not repeated due to the combined costs of time, effort, and finances. Sales is a function which requires regular training and assessment, keeping the sales team members updated and sharp. In situations such as these, maintaining a force of well-trained sales personnel using traditional methods becomes cost and effort intensive.
Comprehensive assessments
Traditional sales training assessments comprise one-on-one trainer and trainee interactions or measuring actual improvement in sales figures post training. The former is a time-consuming method and cannot be repeated regularly. While, the latter is unreliable as it cannot identify areas where the sales team members are lacking. Sales training requires accurate assessing tools which identify areas for improvement such as sales pitch, negotiation, product explanation, and sales emailing.
Training resellers and channel partners
Organizations work with internal and external sellers. External sales bodies comprise of resellers, distributors, and vendors who sell and promote an organization’s finished products. Training these channel partners is a complex and cost-intensive process as these parties may be geographically dispersed. Training may be required in multiple languages. Multi-language eLearning is more cost-effective than hiring trainers who speak different languages and can travel the world conducting the same training over and over again.
HOW DOES ENYOTA’S ELEARNING COURSES FOR SALES TRAINING HELP TRAIN YOUR SALES FORCE?.
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