Organizations that primarily deal in manufacturing of high-tech IT products, pharmaceutical drugs and medical devices, and/or selling and distributing tangible products, are required to follow a multitude of guidelines. These are to ensure that manufacturing standards are met, and sellers and resellers have complete knowledge, which helps in distributing and selling the products. With channel partners located around the globe, organizations find product training an increasingly difficult activity to plan for and conduct.
Product training is also provided to the customers of an organization, helping them understand the complete use and functions of a product.
Training sales team members and channel partners on the complete range of products that an organization may have becomes challenging. This is because the volume of products is large and there is no formal method of training them in the benefits, features, prices, and process of selling individual products. Product training is integral in creating large-scale demand. It also helps local vendors and distributors position and market the products effectively, thereby increasing sales.
Why traditional training cannot effectively train your entire product distribution channel?
- Geographically dispersed: Vendors, distributors, and channel partners are located around the globe. Products undergo frequent changes and updates in their features and usage, which makes training on a global scale difficult. Channel partners need immediate training on any changes that a product undergoes, as this helps them act fast when promoting a new product.
- Large inventories of products: Organizations can have large inventories of various products. Traditional training methods are ineffective in training sales teams and channel partners on the benefits and features of all products that make up the inventory. A single day’s training or one-time training is not enough to train the sales force and channel partners effectively.
- Quick access to information: Sales team members and distributors need quick access to information when promoting and selling to potential buyers. Traditional training is usually given once, and the ability to access this information when it’s most needed is non-existent.
- Sales training: Product training is primarily carried out to enable increase in sales volumes. Sales is a multidimensional process, while traditional training is a two dimensional process consisting of lectures and assignments. Sales training requires the additional dimensions of eLearning such as videos, simulations, scenario re-enactment, and assessments.
- Language barrier: With distributors and customers located across the globe, language plays a huge barrier in sending trainers to train the geographically and linguistically dispersed audience. eLearning allows translation of courses to local languages, thus addressing local training needs.
How does eNyota help you improve your product training initiatives?
- Translated courses: eNyota has created courses for organizations to train geographically dispersed audiences in their local languages. Not only does this guarantee an effective product training campaign, but enables these learners to better sell and distribute the products further down the supply chain.
- Sales training: Using engaging simulation-based sales training courses designed by eNyota, organizations have trained their internal sales teams and external sales partners in the complete range of their products.
- Mobile-optimized: eNyota designs mobile-optimized courses, which sales team members and sales partners can access anytime, anywhere.
- Distribution channel awareness: Let eNyota create courses that train your resellers and distributors in creating channel awareness to further market your products.
- Readily available information: Information on the complete inventory of products are made available through eNyotas product catalogue courses, which not only train your sellers but also provide readily accessible information.
Are your employees getting trained on the go? Why not switch to mobile learning?