ELEARNING SOLUTIONS FOR RETAIL INDUSTRY

ELEARNING SOLUTIONS FOR RETAIL INDUSTRY

Build revolutionizing eLearning courses for the retail industry

CUSTOM ELEARNING FOR RETAIL INDUSTRY TRAINING

The retail industry is expected to grow at 3.2% – 3.8% through 2018 – 2020, as reported by Deloitte.

Owing to its increasing popularity, online retail is set to give the retail sector some serious competition. However, retail stores will remain the primary format for purchasing goods and services for a majority of people. Moreover, in order to differentiate good retail stores from others, in-store experience, staff-customer interactions, availability of quality goods, and exceptional services will play a major role.

A tested way of achieving this differentiation is through training that emphasises a blended-learning approach. For instance, a mix of online learning or eLearning, in-store training, and on-the-job training (OJT). Furthermore, retail industry courses built specifically for retail training will always yield higher ROIs.

eLearning courses for Retail Training

WHY TRADITIONAL TRAINING DOES NOT GO FAR ENOUGH INTO THE RETAIL SECTOR?

eLearning courses for Retail Training

WHY TRADITIONAL TRAINING DOES NOT GO FAR ENOUGH INTO THE RETAIL SECTOR?

  • High rate of attrition: The retail sector represents one of the highest rates of employee attrition when compared to other industries—sometimes touching 67% a year. As a result of the high attrition rates, employee onboarding and training are regular activities. Hence, costs of time, effort, and money are recurring and extensive.

  • Frequent changes in products and services: Products and services are destined to undergo regular updates and changes in this industry. Moreover, traditionally tracking the change in inventory like its uses, features, and benefits is inefficient. Above all, it is also time consuming, and retaining such information is difficult, especially when products undergo regular seasonal changes.

  • Employees are hired on an hourly basis: Most retail staff are paid on an hourly basis. Hence, online training or eLearning courses are better suited in such situations as they are created and stored for the staff to train themselves during slower hours, while also attending to the store. Using micro learning, store reps can access training and make progress in smaller intervals of time.

  • Importance of in-store experience: Customers prefer physical stores for a single reason—it is a socio-psychological phenomenon called In-Store Experience. Based on which, retail chains attempt to create a uniform in-store experience aimed at comforting customers, by presenting a familiar feeling, regardless of the city or store they visit.

    In-store experience is the ability to inspect tangible products + the ambience of the retail store (décor and visual merchandizing) + the guidance and attention provided to individual customers by retail staff.

    Training on maintaining a consistent in-store experience is better facilitated through a blend of learning modes, tools, and strategies that traditional training alone cannot provide. Above all, customer role-play via eLearning courses, combined with audio and simulation elements, helps showcase an ideal customer and staff interaction. By displaying a physical rendition of a perfect-looking store, the level of training is elevated.

HOW HAS ENYOTA HELPED WITH TRAINING RETAIL EMPLOYEES?

Retail Industry Training Courses
Retail Industry Training Courses

HOW HAS ENYOTA HELPED WITH TRAINING RETAIL EMPLOYEES?

  • Simulation-based training: At eNyota, we create interactive simulation-based courses that help employees visualize customer interactions and learn appropriate ways of improving a customer’s in-store experience.

  • Enhanced retail sales training: eNyota’s sales courses guarantee to sharpen your retail team’s sales quotient. Moreover, it uses assessments to test your employees’ learning.

  • Risk management via compliance training: For a client-facing industry like retail, discrimination against customers, sexual harassment, misrepresentation, and wrong selling are actual legal hazards. Hence, training store reps to recognize these risks and tackle them effectively can save any retail brand a lot of bad PR and possible legal actions.

  • Saving costs on repeated onboarding: eNyota helps create onboarding courses that deliver maximum impact with repeated usage. Especially with training a single or a group of employees. Most importantly, for retail industries that hire seasonal staff, training before the holiday season via eLearning is a highly cost-effective activity.

  • Mobile-enabled retail training courses: eNyota’s retail training courses works seamlessly on mobile devices, allowing employees to train in between free periods of time—at the store or at home (based on your corporate policies).

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