Gartner’s Prophecy in 2012
Gartner challenged the then trending concept of gamification in 2012 and put out a rather controversial press release stating: ‘By 2014, 80% of current gamified applications will fail to meet business objectives primarily due to poor design.’
We associate gamification with interactivity and learner-engaging strategies. However, we need to put a little more thought here. Let’s address the elephant in the room. Do we really need gamification? When do you need gamification and when do you not? How do you decide if you need gamified learning?
It’s simple. Let your audience, content, and budgets decide.
As cool as it sounds, gamification in eLearning may not necessarily be the answer to your training needs. As a result, ask yourself these questions before deciding whether you really need gamification in your eLearning.
1. Does your eLearning content truly warrant gamification?
This question is crucial. Analyze the crux of your content thoroughly. If the course aims at imparting process-oriented knowledge, gamified learning is perhaps not a wise decision. Hence, gamification works best when delivering topics that are light and fun to teach such as workplace hygiene and cleanliness. Conduct an in-depth analysis of the motive for delivering the course. For instance, sensitive issues such as workplace harassment or inclusion training or safety training cannot be delivered through gamified learning. Moreover, complex issues and advanced processes demand a rather linear way of imparting knowledge. Let the content decide!
2. What is the objective behind delivering the course?
Before you start building a gamified course, ensure that the base is strong. You need to thoroughly understand the aim you want to achieve after the successful completion of the course. Get the basics right! Ask yourself the following questions: What is your intent of delivering a gamified eLearning course? What objectives would you expect your learners to achieve? Break your aim into various objectives. This makes the process easier as now you know what type of content should go in.
3. Are you serving the right target group?
As engaging as it sounds, gamification is not for everyone! Conduct thorough research on your target group. Gather information and statistical data around who your target group is. Formulate research methodologies that give demographic and psychographic data on your learners. Know your audience thoroughly and then position your product (here, eLearning course).
What if your target group lies in the age group above 50? Is gamified training the best solution? Perhaps not. Self-paced learning will be the right way to cater to this target group. Know your target group thoroughly to deliver impactful training without losing out on your budgets.
4. Have you allocated the right budget?
Let’s face it. We all have our budget constraints. However, do you want to place your bets on something that may not guarantee a substantial outcome? Let’s aim for a tangible return on investment and not a dead investment. Allocate your budget such that it guarantees a fixed return on investment with tangible results. However, how will you achieve that? Fix your budget only after identifying the aim, the right target group, the right strategy, and the right content for your eLearning. Take a step-by-step approach to craft a plan that fulfills the outcome it aims to achieve effectively!
We can achieve organizational growth if and only if we get our basics right!
At eNyota, we conduct a thorough training needs analysis and recommend what works best for your learners. Let us find the perfect strategy for you. Speak to one of our experts now.