Training retail employees with eLearning as the go-to option is perfect because online stores have revolutionized the buying habits of customers and traditional training cannot fill this gap. The tussle between online stores and retail stores doesn’t seem to slow down. Although, customers still opt for retail stores for various reasons. This can be attributed to several factors such as:
Customers take more than three-quarters of their purchase decisions only after actually looking at or trying a product physically.
Retailers are leaving no stones unturned to enhance the in-store experience.
Creativity is the buzzword as retailers showcase outstanding product displays and give custom experiences and offers on new styles.
To make the whole retail experience a big win for the customers, retailers are employing people who are not only able to deal with customers directly, but also provide them with value. As industry trends and customer preferences change in the blink of an eye, it is crucial that retail employees are trained consistently and continuously. This will help retail organizations overcome fierce competition within the industry.
That being said, not all retail employees can consume training on their own time. This constraint can prove to be a challenge for employees. Let’s take look at the flip side of traditional training and understand why training retail employees with eLearning is a better option. This will enable learners to access training at their own pace, using multiple methods:
Drawbacks of Traditional Training in Retail:
Long Working Hours
More often than not, retail employees have long working hours. This leaves them with little time to spend on training/course materials. Think of it this way, they work in shifts, attend to customers, address their queries and, help them enhance the in-store experience. All that done, they find it tedious to squeeze in time for training on their own dime.
High Attrition Rate
High attrition rate is another reason why it is difficult to conduct employee onboarding and training in the retail sector. When these are conducted via traditional methods, it leads to more time, effort, and money. Imagine spending all those hours in training employees only to have them move on to the competition.
Changes in Products and Services
Products and services in the retail sector undergo regular changes driven by factors such as season. This holds true for both single-brand and multi-brand retail. When you use time-consuming and inefficient traditional learning methods, it can be a drag since the training will need to be repeated at frequent intervals.
Retail firms are also known for paying staff on an hourly basis. Traditional methods of learning mean that they will have to cut down on attending to customers and therefore, cut down on their pay-for-performance bonuses and commissions. This is not a situation they can accept willingly.
Not Sufficient for the In-Store Experience
Traditional training can’t provide the leverage retail firms need when it comes to making the employees understand the dynamics of the in-store experience. That can be better delivered with more enhanced learning methods and tools like gamification.
These are the drawbacks of traditional methods. However:
You Can Start training retail employees with eLearning:
1. Employees Learn During Slower Hours
Staff can learn during the slower hours, without going off duty, using stored eLearning courses. Micro-learning will help the store reps access specific chunks of the training course and make progress in smaller time intervals.
2. Adds Visual Simulation Element
eLearning courses with a visual and stimulation element will help employees understand the correct way to interact with customers. By presenting the content in context, it will help them implement the best practices in-store. For instance, customized interactive simulation-based training courses create virtual renditions of the store. This helps train the employees to offer stellar customer experience.
3. Enables Quick Risk Management
Risk management is one of the crucial aspects of the retail sector. Think of discrimination against customers, reputation damage, safety hazards and so on. Learning on the go is a good way to equip employees. This learning will help the brand avoid difficult situations and bad PR.
4. Access Timely Information
Apart from learning, eLearning modules also help employees access information in a timely manner. For instance, they will be able to access detailed information about products and services before being pulled into a live situation of selling them to the customers. They can suggest the perfect products and services that match the customers’ buying needs and help drive more sales.
5. Access Bite-Sized Course Anytime
Using microlearning in the form of courses and videos will be helpful in engaging the employees. These are easy to grasp and can be accessed whenever they get the time in between their shifts. Customizing makes courses more appealing.
6. Access Training on Any Device
We have written in the past about the difficulty retail employees have in accessing the mobile while at work. Many retail establishments discourage or prevent employees from being on the mobile since it distracts them and makes them appear rude or unresponsive to customers. Employees can access publicly-placed devices as a solution. More about that here.
Employees can get training content that works seamlessly across devices. This is how the training modules can be available 24*7 to the employees, who can use their idle time to take a glance through the course
“It has never been more important to provide an outstanding customer experience that engages the customer and helps drive a sale. The competition is high from other retailers as well as the online experience.”
In such a situation, training retail employees with eLearning becomes critically important. But have you factored in the time they have to undertake that training?
We know the significance of training employees in order to boost sales. In this challenging world of e-commerce and growing online stores, we understand how crucial training retail employees with eLearning can be in order to drive customers to a store. And so, to give you the optimum eLearning solutions, we are here to help! At eNyota, we exactly know what you need.
Click here to get in touch with us. We’ll help solve your training challenges. Training retail employees with eLearning should be your go-to choice for all retail staff related training. You can also reach out to us at Contactus@enyotalearning.com to know more. We also have our very own learning management system called Abara LMS! Try it free for 30 days!