In this article I will share how sales training can be more effective when using a combination of blended learning and mLearning.


Ambient Insight’s 2012-2017 Worldwide mLearning Market Forecast, as far back as 2012, showed that the market for mLearning products and services had touched $ 5.3 Billion. Even then the impending explosion in smartphone adoption was obvious so the report claimed that by 2015 this segment would touch $ 8.7 Billion, a healthy 18% CAGR. Reality has comfortably outstripped even this forecast with the most recent estimates putting this market at $ 9.1 Billion now.


Let us start by saying that writing a blog post on mLearning hurdles is pretty tricky. And frankly the thought of skipping it did cross our minds. But we have decided to go with it anyway. Even at the risk of sounding cynical.


The one strategy that everyone wants to get it right is mLearning? It is a space that is evolving so quickly that it is difficult to stay ahead of the curve and one has to be extremely cautious while making the choices. And one such choice is that of the device itself.


Just as we shared our thoughts less than a week back about the change iTunes U (See our earlier post – iTunesU and iAuthor may impact mLearning – sooner than you think) might be bringing to the world of mLearning (as we know it), we hear of other players jumping in the bandwagon. Samsung announces its plans to launch the Learning Hub in direct competition with Apple’s iTunesU.


An event invite from Apple making a humble suggestion “Let’s talk iPhone” led to technology followers around the world to speculate about the launch of iPhone 5. But out came a surprise called Siri.


How would some define video games that existed some time ago? They were viewed as something that children played with and parents frowned upon, considering this as unproductive activity. The latter still holds true—and the acceptance of games as an effective tool for learning amongst parents is slow to come. But the appeal adults have for games at present and their ever-growing popularity is definitely recognized. The popularity of games like Farmville, Angry Birds, and Mafia Wars are substantial proof to this and the capability of video games to engage the adults.