Cold Calling for Sales
This course is to train sales teams, new sales people on the importance of cold calling to the overall sales process, how to plan and conduct cold calling campaigns.
This course covers the importance of cold calling and how it is an integral step in the sales process. It explains how cold calling can generate business by tapping new leads. The course trains learners on how to prepare for a cold call before the call is made and during the call. It then focuses on the common challenges faced by not just cold callers but also the prospects they are calling. Understanding the view point of the prospect can help the cold caller to be better prepared for unplanned topics during the call. The course further covers challenges like gatekeepers, rude prospects, voice mails, disciplined cold calling and getting over call reluctance. The course includes inline questions to test the learner’s understanding from time to time.
The course finally emphasizes on how cold calling is a difficult step in sales but if used effectively, it can become a strong tool for a successful business.